If you’re like me, and countless other small business owners, your time is valuable. You also need to make sure you invest your money in resources that bring the best return on investment. Unsure of where to turn to find these resources can often leave you frustrated. Or worse, you can lose your hard-earned capital on a dead-end piece of marketing collateral that ends up in your recycling bin.
Take heart! If you are a creative novice or even someone with no design background, there are some online marketing tools available to you at your fingertips. One such magic wand is Canva online design software. Founded in 2012, Canva is an innovative multimedia design platform that allows users to create custom graphics from stock templates and illustrations. You may also integrate your own photography and illustrations into their templates for truly unique creations.
Getting started with Canva is just as simple as using the site. You can log in with an existing Google or Facebook account or use a valid email address and password to create a new Canva account. By creating an account, you will be able to save your projects and make edits to existing files. This will come in handy if you are unable to complete a project in one sitting or need to update a file later.
Canva is very easy to learn and use. Many of the basic keyboard shortcuts (‘ctrl + c‘ to copy and ‘ctrl + v‘ to paste) you have come to know and love with your other software applications such as Microsoft Office and Adobe (‘ctrl + c‘ to copy and ‘ctrl + v‘ to paste) can be used with Canva. They also have a simple drag and drop feature when importing your own assets. Perhaps the best feature of all is the ability to create a team to add users to join you to collaborate on your creative projects.
A basic Canva account is free. Should you choose to upgrade to Canva Pro, you can try it for free for 30 days. After that, you can opt to have it billed out for $12.95 per month or $119 annually. With Canva Pro, your access opens wide to additional features such as exclusive photos, graphics, templates and fonts as well as additional team member slots and Brand Kit project page. A Brand Kit helps you keep control of your color palettes, font pairings and brand logos.
If you’re looking to dip your toes into the creative pool but don’t quite know where to start, you can’t go wrong with Canva. And, if you happen to have made a marketing masterpiece that you want to print? Canva helps you with that too! Just a few mouse clicks, a payment method and your flyer can be at your front door. Depending on your needs and your budget, some of these simple features can add to your efficiency and productivity and go a long way to making your small business even more profitable.
Are you a small business or professional who has used Canva to make big waves? Share your story with us today!
This article effectively highlights how Canva can empower individuals to create professional-looking marketing materials. The tips provided are practical and easily applicable. If someone wanted to share a live walkthrough or tutorial on how to use Canva for marketing, they could use tools for capturing video such as https://www.movavi.com/support/how-to/how-to-capture-streaming-video.html to help create compelling content. This post clearly showcases the potential of Canva for marketing purposes.