Social media is an important component to any business’s overall marketing strategy. Deciding how much time and resources you should spend on your social media plan depends on where you are at in your execution. If you’re just beginning, choosing your platforms wisely can prove daunting and a little intimidating. If you’re established, you may already know what works for you. If you’re experienced you know first-hand the power just one share can have. Maintaining that perfect balance between your chosen platforms and interacting with your target audience doesn’t have to be a struggle.
One social media management tool that has proven to be a powerhouse among entrepreneurs and small businesses is Hootsuite. It’s highlighting feature has the ability to schedule and manage social media posts from a central calendar. You can manage multiple platforms such as Twitter, Instagram, Facebook, LinkedIn, WordPress, Google Plus and Foursquare. Team structures allow you to assign tasks and send items to be approved. Customized streams allow you to monitor and manage inboxes of direct messages, mentions and scheduled posts. You can also set up streams to monitor your competition or similar pages and accounts so you can see what is working for them.
Hootsuite launched a mobile app version in the summer of 2019 creating even more flexibility in managing your accounts. As we know too well, the world moves and changes at a very rapid pace. You may need to change up your scheduled posts to avoid posting something that would be insensitive or inappropriate, or replace it with a more important message. The Hootsuite mobile app allows you to quickly schedule, publish and manage your content all from one single app. Any changes that are done from the mobile app are immediately reflected on the web-based site.
Getting started with Hootsuite Android or (iOS) app is fast and simple. After downloading it from your app store, users complete their profile after entering their required account information and their social media platform credentials. They offer a host of resources and help if you run into any trouble.
If you’re wondering about how social media can make an impact for your business, contact us today!
Hootsuite logo is registered trademark of Hootsuite Media Inc.
コメント